Morgan Motor Company
Protecting one of the most iconic British sport car brands
Morgan Motor Company originally thought their most important asset was their range of hand built sports cars, after working Wynne-Jones, they realised their most important asset was their brand.
The Morgan Motor Company are arguably one the most striking sports car manufacturers around, with celebrity fans such as Jay Leno and James May to car enthusiasts the world over.
For Morgan, partnering with Wynne-Jones presented an opportunity to not only tap into the wealth of historic IP, but also to protect future interests, such as a planned entry into the electric car market.
Wynne-Jones delivered an in-depth audit through regular meetings to ensure that Morgan's interests were always properly represented, and the senior leadership team at Morgan were thrilled with the results.
You can watch a short video case study here: