Trade Marks

We file good trade mark applications. The kind that give you enforceable trade mark registration, valuable business assets and peace of mind that your brand is fully protected in the markets in which you are trading.

  • Filing & Prosecution
  • Strategy
  • Trademark Watching
  • IP Audits
  • Renewals
  • Enforcement

We believe that your brands are your Crown Jewels® (the core products and services that are critical to your business success). We’re sure you’ll value the proven skill of our chartered trade mark attorneys and their long track record of filing trade mark applications to protect them. Our fixed-fees for filing help you manage your budget effectively. It also de-stresses the prosecution procedure (when examiners decide whether trade marks can be approved for registration). We deal with any issues that may arise during the prosecution procedure, so you don’t have to worry about anything. 


We register trade marks for you – and much more

Actually, that’s just the start. Depending on your needs, we also do trade mark searches, watches, give strategic trade mark advice, carry out due diligence, perform commercially-oriented IP audits and draft legal agreements relating to trade marks. We also run bespoke in-house training to make sure your team understands the importance of trade marks and how they protect a business from competition.

Our chartered trade mark attorneys also have extensive experience of international trade mark portfolio management and the management of large trade mark portfolios for multi national companies.

We also help with customs registration. In addition to this, several of our chartered trade mark attorneys are qualified IP litigators who can advise on litigation-avoidance as well as (if necessary) manage the process of robust enforcement when you need to protect a trade mark. And, of course, our renewals service makes sure you never miss trade mark renewal deadlines.

It all adds up to an effective strategic and tactical trade mark service that helps you make money on your brand assets, save time and helps to build your reputation in the markets in which you are trading.

To discuss your trade mark registration needs, we’re here to help so get in touch.

Filing and prosecution of trade marks

Using our worldwide network of tried and tested experts, we file trade mark applications that give valuable, enforceable registrations. 

Because knowledge is power, we go above and beyond to ensure that you have all the information you need to protect  your trade marked brands fully with the right trade mark registrations. Our services include these:  

  • Trade mark searching to save time and money with research before registering a trade mark application.
  • Trade mark watching to keep up with potential threats to your trade mark from the competition.

Trade mark filing strategy

Managed well, your company name, brand names, logos, trading styles, packaging, product marks and service marks are powerful business tools and important for protecting goodwill and valuable business assets. We help you maximise the value of each trade mark by developing an effective trade mark filing strategy that is in line with your business plan.

Trade mark watching 

If you want to identify potentially conflicting or infringing trade mark applications around the world, we can help. Our watching service can help you identify trade mark applications that are either the same as, or confusingly similar to your own rights, and which have been advertised for opposition purposes, providing an opportunity for you to raise objection to registration. Using this service can also result in highlighting commercial issues, such as a distributor applying for your trade marks, or a potential infringement. We offer a range of watching packages designed to meet your specific watching requirements and budget. 

Due diligence

If you are buying or selling assets or companies, you’ll value our high quality due diligence process, comprising commercial analyses, issue-identification assessments and close liaison with legal advisors. 

IP audits

Commercially-oriented IP audits enhance your business. We scrutinise IP assets, assess strengths and weaknesses, and recommend options for maximum protection of your brand.


For your peace of mind, we advise on, and draft, agreements relating to topics including these:

  • Trade mark protection
  • Class assignments
  • Licences
  • Undertakings
  • Co-existence agreements

In-house trade mark training

Increase your team’s value and knowledge with trade mark training so they understand trade marks’ importance and role.

Customs registration

Counterfeit goods are on the rise and the many millions of counterfeit goods being imported into the UK are a serious threat to the business profits of the companies who are producing the genuine article.  Customs registration gives HMRC details of trade marks and other rights for your brands and products so they can intercept counterfeits before they enter the country. We have a quick and simple customs registration service that is competitively priced so you can be sure that you are doing your very best to deter counterfeiting of your valuable assets.

International and large portfolio management

If you do business internationally or have a large trade mark portfolio, we can help. Our chartered trade mark attorneys have extensive experience of working with large and international portfolios of trade marks.

We have a global network of tried and trusted IP colleagues, many of whom we have been working with for many years. They assist us with international portfolio management. We visit these firms regularly and keep in regular contact, so you can be sure that the work you are receiving from them is of the highest quality.


Avoiding litigation is always preferable. However, if enforcement becomes necessary, we’ll support you on the way to a successful outcome. (Our trade mark attorneys are qualified trade mark and design litigators.) 

Trade mark renewals

In order to keep your trade mark alive, you need to pay a renewal fee periodically. Our trade mark renewals service is safe and effective, giving you  peace of mind. We can provide this service even if you have filed and prosecuted trade marks yourself or with another IP firm.

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