IP Strategy

Build Protection. Gain Control. Drive Value.

Managing your intellectual property is about more than just protection - it’s about powering your business strategy. Your Crown Jewels® - your key brands, technologies, products, and inventions - are strategic assets. We help you identify them, protect them, and maximise their value.

Strategic IP: Aligning Business Goals with Competitive Advantage

A strong IP strategy starts with your business plan. That’s where we begin.

We translate your commercial goals into a targeted, outcome-driven IP strategy. This isn’t just about filing patents or trademarks. It’s about securing your position, anticipating market shifts, and making smart investments in your most valuable assets.

Too many firms confuse tactics with strategy. Tactics are executional. Strategy is structural. We focus on the why and the what - so you can lead in the how and where.

IP Portfolio Management

We work with you to define, develop, and manage your IP portfolio across all business areas. Through audits and portfolio reviews, we help identify what you own, what it’s worth, and how it supports your strategic positioning.

We don’t just manage IP - we unlock value.

Our approach combines legal insight with commercial pragmatism. You gain full visibility of your intangible assets and a clear plan to protect and capitalise on them.

IP Harvesting & Filing Strategy

We help you implement practical processes to identify, capture and protect innovation from across your business - before it walks out the door.

From there, we guide the development of an IP filing programme aligned with your product roadmap, R&D plans, and market launches. Our tools include:

• IP landscaping to assess the competitive field
• Competitor IP mapping
• Filing timelines built around your commercial calendar

The result: control of your innovation pipeline and freedom to operate where it matters most.

Asset Monetisation & Funding

Intellectual property is an asset class. Like brand equity or goodwill, it carries real financial value.

We help you:

• Identify and value your IP assets
• Prepare for financing or licensing opportunities
• Connect with funding options relevant to your stage of growth

We also work with specialist partners to offer IP valuation and asset management services. Ask us for details.

Competitor Intelligence

To lead the market, you need to know where your competitors stand - and how their IP could impact your trajectory.

We provide competitor IP analysis to help you:

• Avoid infringement risks
• Identify white space in the market
• Strengthen your IP filings strategically

It’s not just about protection. It’s about positioning.

Budget Planning: Precision, Not Guesswork

IP budgeting doesn’t need to be uncertain. We help you set realistic, defensible IP budgets tied to business milestones.

You’ll benefit from:

• End-to-end cost estimates
• Budget forecasting for product lifecycles
• Advice drawn from decades of sector experience

Let’s Talk Strategy

Your IP strategy is too important to be reactive. Let’s get proactive.

We’ll take the weight off your shoulders and work with you to build an IP strategy that’s sharp, aligned, and built for growth.

Start the conversation. No obligations - just clarity.

Contact us