3D trade marks – The key trends, the success stories, and the future
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3D trade marks – The key trends, the success stories, and the future

Three dimensional (3D) trade marks have featured prominently in the news in recent years due to the coverage given to some of the world’s biggest companies, which have achieved great successes and failures in relation to registration in equal measure. Gareth Jenkins and Don Pennant at leading intellectual property firm Wynne Jones IP, discuss why an investment in a 3D trade marks can provide unparalleled commercial benefits and industry success. However, caution is advised, and any potential owner should thoroughly research previous cases before making any application, so that a clear and realistic expectation of the scope of rights obtained can be considered.

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