Toys & Games

Strategic IP for a fast-moving, licensing-led industry.

The toy and game sector is fast, seasonal, and fiercely competitive. It’s also IP-heavy - driven by licensing, branding, and creative innovation. That makes the right legal partner essential.

At Wynne-Jones IP, we work behind the scenes to protect the brands, ideas, and campaigns that shape the toys and games market. Our IP attorneys understand the pressures you face - from international licensing deals to the risks of infringement in a crowded space, and are ready to support your IP strategy.

Commercial insight. IP precision.

We support toy manufacturers, game designers, agencies, and licensors with integrated,
strategic IP services. Including:

Trade mark protection and enforcement
Our core service. We secure and defend your brand assets - globally and efficiently.
Design protection
Toys and games are visual, tactile, and design-driven. We protect your aesthetic and
functional innovation from first sketch to final product.
Licensing support
Licensing drives revenue - but it’s complex. We help you structure deals, avoid common
pitfalls, and stay compliant.
Online brand policing
From social media to auction sites, we monitor and act discreetly to prevent misuse of
your IP.
IP audits and commercial strategy
We identify what you own, what it’s worth, and how to align it with your commercial
goals.

Why choose us?

We don’t just know IP - we know toys and games. We’ve helped clients navigate industry challenges and capitalise on market opportunities, delivering robust IP advice for toy and game companies. Our work spans:

Global toy and childcare brands
Electronic and online gaming platforms
Creative agencies and IP licensors

Ready to level up your IP?

We offer a no-obligation consultation. Tell us your challenge. We’ll help you build an IP strategy
that works - quietly, precisely, and with your goals in mind.