'Tis the season to beware fake goods

'Tis the season to beware fake goods

It isn’t just sales that get hit.  Reputations do too.  Alarmingly, many consumers simply do not realise they bought a fake.  Even if they do, they think it must be the same product, simply wearing different clothes.  Counterfeit and copycat products are often inferior quality and often fail to meet safety standards, but consumers may not realise this and associate poor quality with the genuine article.

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