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Protecting your IP will obviously require spending money, so why would you do so? We've looked at six benefits why you should consider investing in the protection of your IP...
Three-dimensional (3D) trade marks are currently something of a hot topic and some of the biggest names in the licensing, toy and nursery sectors have had their fair share of media exposure in recent years because of their success, or indeed failure, to get their brand protected with this fairly new form of IP rights.
Coca Cola, Mondelez (Toblerone), Hard Rock Café, and Chanel are a few to have obtained protection for their product’s shape or packaging because of unique and distinctive characteristics; these successful applications undoubtedly cement their place in the commercial marketplace and support ongoing success. In contrast Nestle (Kit Kat), Jaguar Land Rover, Lego and Rubik’s Brand (Rubik’s Cube), all failed in their bids for 3D trade mark protection...
We are pleased to see the announcement that the UK has completed its final step in joining the Hague Agreement for industrial designs, following our recent article regarding the delay on the UK’s membership of the Hague Agreement.
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