Should we try to trade mark a Twitter #hashtag?

Social media has become an integral part of marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns and used with a hashtag.

A hashtag is simply a way for people to search for conversations on Twitter relating to a particular topic. Brand owners who want to generate a buzz on Twitter around their brand can run a campaign for people to use a particular hashtag when discussing their product or business, making it possible for clever marketers to use phrases or words as part of a particular campaign. But in a highly competitive world how does a brand owner protect the effort put into such campaign branding? And, if they protect it, how do they control it?


Webmarking of patented products

The Intellectual Property Office's Webmarking of patented products – business guidance is set out below:

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