Establishing a strong brand is pivotal to business success and protecting that brand is equally important. A brand’s intellectual property rights may include copyrights, trademarks, patents, and more.
Wales is a hotbed of great brands. In our regular series – ‘Ten big brands’ – next we take look at some of the best brands in the Welsh Cosmetics and Beauty sector.
Spectrum Collections has become a leading brand of vegan make-up brushes and accessories, combining trend led products with professional performance. Widely loved worldwide by make-up lovers, bloggers and internationally acclaimed make-up artists alike, Spectrum has quickly become a make-up bag staple. Renowned for its iconic designs and superior quality, customers also buy into the fact it is a cruelty free brand, which is proud to be Vegan Society and PETA registered.
A family business that first started out in 2000 as a ‘lifestyle’ shop in Anglesey, in 2010 it began to create a range of soaps and candles from their kitchen table. The success of these original products has led to Cole & Co becoming a recognised luxury Welsh brand - supplying many independent shops, boutique hotels and holiday homes throughout Wales.
Based in Swansea, Dr Organic seek out the purest and most potent extracts, delving deep into century old traditions and supercharged botanicals to create breakthrough formulations for its products. The brand is renowned worldwide for using the health and beauty secrets of the past to create its cruelty-free, natural products of the future.
Conscious Skincare is a brand created in Cardigan that has people’s wellbeing at its core. Using the benefits of plant ingredients, the company is striving to help us live a healthier life in a ‘chemical laden world’. Conscious Skincare wants to restore balance to our bodies and the environment. It does this by making sure it doesn’t have any palm oil in its product range to protect the habitat of orangutans. It also uses organic cotton bags made by women in India from recycled sarees so they could earn a decent living rather than having to turn to prostitution.
Jecca Blac was founded to offer a safe space for transgender women to explore and learn about makeup. The brand positions itself on the the idea of genderless makeup and providing the missing piece to an inclusive makeup kit. The Correct & Conceal palette for example was designed to cover typical blemishes as well as stubborn beard shadows that transgender and non-binary people often struggle with. Jecca Blac’s products are also vegan, approved by PETA and contain almost exclusively natural ingredients. The company is working with the support of L’Oréal Paris and finding attention from retailers, makeup enthusiasts, and most importantly the LGBTQ+ community.
Founded by two ex-professional sportswomen, The Goodwash Company products are sourced from only the very finest natural ingredients from the Welsh land and sea. Its luxury, cruelty free products boast an abundance of natural health benefits. The company is a Welsh social enterprise giving 100% of its profit to local projects that improve the lives of animals and people
Naisaance began with its founder’s childhood being spent in Africa where it was commonplace for people to use natural ingredients to make their own remedies as premade products weren’t readily available. Since 2005, the company has been on the lookout for more ethical and sustainable ways of bringing natural products to market that benefit both the consumer and the environment.
A Welsh vegan brand that focuses on person well-being and natural, high quality ingredients. Miss Patisserie produces bath and body products that have been featured in Marie Claire, Elle and Cosmopolitan taking the beauty world by storm.
Lulu & Boo Organics is a natural, organic skincare company founded in 2010 in Cardiff. Offering a range of luxurious, cruelty free, organic skin, body, baby and mums-to-be products, formulated to the highest standards to cleanse, nourish and rejuvenate. Certified by the Soil Association and registered by the Vegan Society, its Organic skincare range is specially formulated using vital nutrients, such as EFAs, antioxidants, vitamins, and minerals, sourced from the finest certified organic essential oils and plant extracts.
Founder and CEO of Tanya Whitebits, Welsh-native Shoned Owen had always been interested in the beauty industry, particularly tanning since her teens. She used sun beds throughout her twenties until the dangers of skin cancer and premature skin ageing converted her to self-tanning products. Tanya Whitebits began life as a Professional Tanning Solution back in 2013. Shoned began to explore the formulation of self-tan in 2013. Determined to remove all the barriers that were normally associated with fake tanning, she created Tanya Whitebits; a fast-drying quality, non-sticky and odour free formula.
Does owning IP rights improve economic performance?
A recent study performed by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) has shown that companies which own at least one patent, trade mark or registered design generate on average 20% higher revenues per employee and pay their staff on average 19% higher wages compared to companies that do not own any of these intellectual property (IP) rights.
Let it go!
Keeping an IP budget afloat despite sunk costs.
The cost of securing IP can be heavily front loaded. Examples of such costs include patent drafting, pre-filing searches, filing fees, etc. These costs become “sunk” costs in that they cannot be recovered. Because IP protection can be a relatively long process, at any time during the process there are likely to be significant “prospective” costs: future costs that may be wholly or partially avoided depending on actions taken.
Managing your business-critical IP during the COVID-19 crisis
UK businesses are fighting for survival during the continuing COVID-19 outbreak and trying to trade under difficult conditions, the likes of which haven’t been seen in the living memory of most business people. If you’re afraid that your business is going to the wall, it probably isn’t the top of your mind to pay for a patent application for your new technology or a registration of the trade mark for your brand new clothing range, right? Where is the money coming from to invest in such luxuries as IP, we hear you say, when staff are being furloughed and orders have been postponed?
Videoconferencing: the future of oral proceedings at the EPO?
The European Patent Office has announced that videoconferencing will become the norm for oral proceedings before examination and opposition divisions until at least 15 September 2021. But is this a taste of what the future holds for oral proceedings at the EPO?
EPO-CNIPA pilot for International Search
On 12 November 2019, the EPO and CNIPA agreed to enhance their bilateral co-operation to give patent applicants filing an international patent application in English at the CNIPA, the choice to opt for the EPO as their ISA. A two year pilot programme launched on 1 December 2020, offers applicants filing international applications with the CNIPA or the International Bureau (IB) of the World Intellectual Property Office (WIPO) the opportunity to select the EPO as their ISA and as their International Preliminary Examining Authority (IPEA), rather than CNIPA.
Changes to trade mark and patent law in Gibraltar
In October 2020, the UK Government declared that the territorial effect of five important IP treaties would be extended to cover Gibraltar from 1 January 2021. These treaties are the Paris Convention, the Patent Cooperation Treaty, the Madrid Protocol (on International trade marks), the Nice Agreement (on trade mark classification), and the Berne Convention (on copyright). Following on from this, a bill was passed in on 11 December 2020, making some amendments to trade mark and patent law in Gibraltar.