News & Events about IP just for you
Club 2492011 1280

UK Intellectual Property Office issues new guidance on Trade Mark Specifications, following Supreme Court’s judgment in SkyKick UK Ltd v Sky Ltd (SkyKick)

By Anastasia Osipovich | Trade Mark Attorney | Wynne-Jones on 

On 27 June 2025, the UK Intellectual Property Office (UK IPO) released a new Practice Amendment Notice 1/25 (PAN 1/25) following the judgement by the Supreme Court in SkyKick (our article on this landmark ruling may be found here: The Supreme Court’s decision [Sky]kicks into touch).

The new PAN 1/25 encourages UK IPO examiners to consider whether a trade mark specification is "so manifestly and self-evidently broad” that a bad faith objection should be raised.

In light of these developments, UK trade mark applicants are advised to ensure that the coverage of their applications is proportionate and  aligned with their real-world business activities and future plans.

Furthermore, care must be taken when  an application is filed across numerous classes without a justifiable commercial rationale, as applicants may now be asked to explain its commercial reasoning for including the broad term(s) in respect of which an objection is raised.

Should a bad faith objection be raised by the UK IPO, applicants will have two months to respond. To seek to overcome the refusal, applicants can either provide an explanation of their commercial rationale ornarrow the specification to better reflect their commercial rationale.

It will be interesting to see how UK IPO examiners apply the new guidance and  how examination practices will change over the next few months. The guidance itself acknowledges that it is not practicable to specify the exact circumstances in which an objection will be raised.

In the meantime, trade mark applicants should ensure that trade mark specifications are tailored to their actual and intended use and be cautious when adopting broad terminology in order to minimise the risk of facing a bad faith objection.

Latest News

Artificial Intelligence

We asked ChatGPT about intellectual property. Here's what we found...

ChatGPT is, undoubtedly, a remarkable tool that is revolutionising the way people work. But, like a lot of technology it has its pitfalls - we’ve all seen the headlines about bias, misinformation and students using it to generate work. We asked it what the top five questions people were asking about intellectual property in the UK, to provide the answers and then asked our expert IP attorneys what they thought.

+